United Boxing faced the challenge of attracting new students looking to engage in physical activity without significantly altering their routines. Despite having all the materials for the 6-week challenge available on social media, engagement remained low.
To address this, we developed a one-minute video that showcased a day in the life of a United Boxing student, highlighting their one-on-one coaching sessions and interactions with other professionals. This concise video effectively conveyed the message and resulted in a remarkable 1,300% increase in the number of people clicking the link for more information about the program.
