ELTON LUZ

My Story Series TD Bank

Storytelling | Creative Direction | Distribution Strategy | Multimedia Production

The My Story series was created in partnership with the Communications team, ERGs, and the Inclusion & Belonging team to share authentic, inspiring stories that resonate with employees and potential future talent, showcasing TD Bank's dedication to fostering an inclusive culture.

Spanning 10 compelling episodes, the series highlights personal employee journeys, demonstrating how TD's collaborative and supportive environment empowers individuals to grow and succeed without barriers or bias.

Through the use of animated illustrations to bring the story to life, the series was fully produced in-house and achieved exceptional engagement rates. Key excerpts were adapted for social media, serving as impactful tools to promote inclusion and diversity while also enhancing efforts to attract new talent.

My Story Series TD Bank

Storytelling | Creative Direction | Distribution Strategy | Multimedia Production