The Movie Night on the Lawn and Halloween Movie Night at Manulife were events designed to boost employee engagement by opening the doors of Manulife's facilities to welcome family and friends, while also reinforcing the company’s brand.
These low-cost initiatives delivered high returns in fostering employee connection and highlighted Manulife’s commitment to the well-being of individuals and their families.
Results
• Over 200 attendees with more than 50 on the waiting list
• Excellent employee feedback, with 80+NPS, highlighting the success of creating meaningful
• Brand reinforcement achieved through excellent planning and cost-effective execution
• Emphasis on well-being, connection and people-centred
