After Hours TD Bank

Storytelling | Creative Production | Distribution Strategy | Employee Brand & Engagement

After Hours was corporate documentary series, developed in partnership with the Technology team, designed to enhance employee engagement by showcasing the company’s commitment to work-life balance. The initiative celebrated the diverse passions and activities employees pursued outside of work, recognizing that these experiences could enrich the workplace with new skills and fresh perspectives. By embracing employees' lives beyond the office, TD Securities fostered a more inclusive and dynamic culture, where personal growth and professional development go hand in hand.

Process

We began by inviting employees to submit their stories, followed by pre-interviews to gather insights. These were then transformed into a cohesive storyboard. The entire production was handled by our internal team, ensuring a fully in-house creative process.

Results

The initiative significantly boosted engagement,

with scores rising from

60 to 95 points

in how employees felt valued at TD.

It also increased visibility for the participating employees, and the content was repurposed for use in recruitment events and diversity initiatives, further extending its impact.